February is for All the Things

So far 2016 has been a little bit of everything.  It’s been stressful and exciting, chaotic and simple, passionately driven and at times, completely draining. So basically, it’s just another January trying to get all the things done, working towards a better blend of work, life, businesses, and well, wine.

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The Whole Damn Thing happened, and it happened pretty well again this year, up until the great snow storm of 2016 which made clean eating a very manageable reality (thanks to the in-house imprisonment) but pretty much guaranteed that 90% of our community would be reaching for some non-water beverage to help cope with the confinement.  And also, because, well, happiness.

This year, the beauty of the Whole Damn Thing was that it wasn’t just MADabolic Cville, and it wasn’t just 28toLife or Paleo.  It was about the embraced effort to eat clean, local, healthful, and body fueling meals that would promote strength and health in anyone, whether you eat meat or you’re a vegan-veggie-tarian.  We’ve long been fans of the Dar Salad (paleo/28tolife) at Citizen Burger Bar, for obvious reasons, but this year, we had our amazing friends and favorite neighboring food source join in to create a menu that our clients could not only love, but could also EAT.  Brazo’s Tacos released a paleo menu that essentially kept me, and many other people (as a result) alive for the duration of the month, and continues to be my lifeblood as when I find myself bound to the building several days a week.  Also, online ordering — it will change you forever.  You’re welcome.

In addition to the food efforts, we experienced the inevitable, yet fully embraced post-holiday influx of clients old and new, both at MAD and b:core, inducing wait list stress, scheduling trickery, and most importantly, a whole hell of a lot of excitement and energy in each class to kick off a brand new year.  With new interval and coaching developments at MADabolic (including what feels like the most innovative and freaking challenging intervals to date) and the launch of our cardio barre and core CARDIO class schedules at b:core that have us sweating our asses off every day, it’s hard to think that there could have been more on the docket for the month, but alas, it was also time to launch the sweatIX pricing, and so we did.

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Other highlights of the month include (but are not limited to):

  1. I was able to start using my Simplified Planner, and somehow, having each hour of the day filled out + up magically became appealing ‘structure’ rather than pseudo-organized chaos (although that’s already wearing off to a degree).
  2. We had an amazingly badass and physically/emotionally inspiring photo shoot of the sweatIX team with Andrea Hubbell that was nothing short of amazing and will continue to be coveted.
  3. The Mayor of MADville (Dar) turned 50, and no one wanted to believe it.
  4. Bug turned 4, and I cried.
  5. We had a delicious (and clean) happy hour at The Juice Laundry, and in addition to my obsession with the ‘Rinse and Refresh’ and ‘Cold Brew Latte,’ I finally had the vegan chili w/cashew cream, and some new Chicory Cold Brew coffee from the local Blue Prairie brands.
  6. Most importantly, we survived.  From the snow to juggling everything, January was unbelievably stressful this year with too little bandwidth and too much to-do, so getting through it is something to be celebrated with full abandon, and a deep exhale.

I’m still pending on really dedicating time to digging into my goals, development, and really any balance for myself, but I did book my first (adult) impulsive vacation, so right now, I’m just going to appreciate the fact that I’ve made it through the start of the year, and in many aspects am already beginning to feel like I’m getting my bearings, slowly.

Here’s to an amazing new year, built upon the foundation of chaos, experience, and all the good, the bad, and the strength, that has evolved up to this point.

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Fall, You’re my Jam.

October is my jam, more specifically.  It’s the month of all the colors, of the crispest fall air (before winter starts to loom), of all things pumpkin, the return of lattes and the beginning of the cold weather nesting.  There’s nothing I love more than settling into regular supper clubs, friendsgiving gatherings, recipe collections, and more focused gratitude for all of the amazingness in our lives.

It’s not that the rest of the year doesn’t have all these things (except, pumpkin since it definitely peaces out), but there’s a different sense of calm as the weather begins to turn, and this year I’m more than ready to embrace it.

Life lately has looked a lot like this, with even more crazy planning, fall organizational efforts, and big exciting news (to come soon) than can’t be captured in only so many pictures:
fuel sweat grow: life lately instagram @valeriemorini

At b:core we’re settling in to our systems and structure, just in time to get ready to launch our cardio component, which take the intensity of barre up about ten notches, with the most structured, athletic, and bad ass functional cardio compliment than you can get.  Our MAD folks complimenting their lifestyle with b:core will be pushed to their heart’s content with this hybrid method, and our barre athletes will get that extra level of functional and full movement to increase strength, endurance, and overall activation of those fast-twitch muscles.   Translation: get ready to start your engines, friends.

Also, get pumped to grab some LUMI juice after class, fresh from our fridge. We’ve narrowed down to some of our favorite flavors (it was harder than it sounds) and can’t wait to share the juice love.

fuel sweat grow: b:core methods LUMI juice

Our website and blog launch is happening this week after much back and forth, development, and thought, so stay tuned, we can’t wait to share the voice of our #corelife.

On the MADabolic side we just started a new program cycle (welcome to durability month, my friends!) and are in a state of constantly evolving with our communities and demand, so it goes without saying that there’s some pretty exciting phases of MADness coming at us soon.  We also finally have some of our sweet new merch in, most notably our new trucker hats from our partnership with Big Truck Brand.  Big Truck Brand is an awesome company, and rather than offering wholesale accounts for typical merch, they choose to partner with the brands they represent on their hats, and hand pick which companies and brands they’re willing to be partnered with.

fuel sweat grow: MADabolic MADlifestyle Big Truck Brand Hats

Needless to say we’re pretty stoked to have these guys are digging our #MADlifestyle and are letting us share their sweet hats with our community.  There are four different styles, but only a few left in total, so if you haven’t snagged yours GET.IT.NOW.  [If you post a pic of you living your MADlifestyle with your Big Truck Brand hat [and tag #MADlifestyle & #BigTruckBrand] you’ve got a pretty awesome chance of winning $100 to MAD from MADabolic corporate and getting another $100 matched by us to either Cville or Charleston.]

On the ‘other’ development front, I closed out September with my third class/seminar of the semester on personal brand and career path development [strengths finder heavy, of course]; the last class being with the 4th year trustees at UVa.  This is my second semester doing this with undergrads, and it’s been a really awesome experience, though pretty different from the typical early to mid-career groups that I have historically workshopped and developed through with these programs.  I’ve got a lot coming up with this, and some pretty awesome new opportunities, but I’m going to have to come back to that at another time when I can do it all proper justice.

fuel sweat grow: personal branding career path development

The same is true for the food and fitness [development] side of life.  While I’ve been cooking more, I’ve been sharing less, and that’s on my shortlist of things to change in the very near future — but you’ll be able to catch a lot of the relevant business content on the b:core blog, and this will dig back into a more functionally evaluative forum for food, fitness, and the personal growth.  In the fitness space I’ve still been researching and pushing forward with my own development needs, but I haven’t get committed to a certification (outside of Lagree) for 2016, and am torn on where the most value lies for me at the moment.  If I were advising myself I’d say that it sounds like I’m overdue for some serious vision boarding, goal mapping, and accountability setting, so thats exactly what I’m going to do.

So, October, it’s time for you and I to get a few things done.

Hello there Fall + Welcome Back

This summer was one of the most tiring, eventful, exciting, and overall chaotic seasons I’ve ever had, and the most amazing part is that we made it through and are welcoming fall with open arms and open doors at b:core.fuel sweat grow: bcore methods cvilleEach of the last four summers has been in some way consumed by the opening of a new business, all different and eventful in their own ways, so it’s not that I’m not used to the grind, it’s that this year the grind was just a little longer, a little more intense, and all the more personally consuming.  But, we sure made it.

This particular business was a labor of love because it not only lives and breathes part of my soul — from the colors to the studio vibe, and all the way down to the still-to-come features still up our sleeves — but  also because it is the space where it will all happen.  All the barre, cardio, shaking, breathing, lengthening, sweating and growing.  It’s where all the struggles, the successes, the laughter and inevitably some tears will happen – not only for our team(s), but also for the tribe that we have and will have in the future — and that’s what makes it all worth it, despite the challenges that come with it all.

fuel sweat grow: bcore methods cardio barre

I’m so in love with what we’re building, in love with this method, and so grateful for our amazing mentors and legendary leaders in the barre industry.  There is so much to share about the history, the development and foundational ‘why’ for everything we do and believe, and that’s what sets it apart that my heart fills every time I think about it.  We’ll be sharing all of it on the b:core blog, set to launch very soon, so stay tuned for that [yeah, we’ll let you know when to check it out, don’t worry].

fuel sweat grow: b:core barre method cville

Last weekend was my first visit back to Whole Foods in over a month thanks to the continuous chaos (pun intended, MAD ones) and the fact that I can oh-so-easily get all the tacos from our friends at Brazos.  It felt like coming home, finally, and I couldn’t be more excited to get back into the kitchen and back to some semblance of balance.

fuel sweat grow: whole foods groceries The first meal back in the home spot was simple, delicious, and exactly what I was needing: grilled chicken, asparagus, and my absolutely clutch cabbage, kale + green onion salad dressed topped with avocado and dressed with lime juice, olive oil and salt.

fuel sweat grow: sunday night dinnerSo here we are; back to the pseudo normalcy of fall, working our way out of the chaos and loving all the things that fuel us, both in body and mind.  I can’t wait to make all the new, love all the old [favorites] and live through this fall the only way I know how — in constant motion.

[Have you been to sweatIX with us? check out our new client specials at MADcville and b:core and get your sweat on.]

On Building the New + Loving What Already Is

The first two weeks of August are typically the slowest, the quietest, and at times the sweetest weeks of the year in Charlottesville.  That pattern probably persisted again this year(traffic has been lighter, downtown has had parking) however, in the eye of the storm that is opening a new business, things have been a little different for me — again.

fuel sweat grow: b:core methods opening

Each year, for the last 4 years, most of my energy has been devoted to opening a new business between June and August, which I’m just starting to realize does have a serious impact on my summer-ing, but I still don’t think I would have it any other way.  We’re just about two weeks out from opening, and there’s no amount of pool time or day drinking that could compare with how it feels to open the doors to the warm air as we welcome our new community, new schedules, and new chapters in all of our lives.

Last week our b:core barre team met up for wine, cupcakes, and conversation around personal branding with a little touch of team building.  So pretty much we met up for all the things I love most in life, with some of the people that I love most, and it was everything.

fuel sweat grow: b:core personal branding

Over the last couple of weeks I’ve taken classes from our teachers and been completely blown away by their poise, confidence and just general mastery of their classes from the foundations of the method all the way down to the intricacies of their personal class and voice.  I’m not only incredibly impressed with the work and focus they’ve put into building their expertise, but I’m also feeling SO grateful that I have such an amazing staff that I’ll be constantly pushed to be better and to know more — and we’ll call that a goal accomplished.

fuel sweat grow: b:core barre photos

We’ve been very aware of how incredibly fortunate we’ve been to have found the coaches we did at MADabolic, how eager and invested they are in the programming, clients, and lifestyle, so now to have another completely boss staff of barre teachers, I almost can’t believe it.

This upcoming weekend is MADabolic Cville’s 2nd Birthday, so while I’m feeling up to my neck in b:core things, I’m focused on taking time out to celebrate everything that this milestone represents for our team internally, the community, and our lives on the whole.  Before we opened MAD two years ago I asked Dar to take a minute to clear space for all the things to come; all the moments of ‘firsts’, the challenges, and the people that we don’t know yet, but that were about to flood our lives with so much good that we would never be the same again.  And that’s exactly what happened.  While I’m excited to do the same again, to embrace all the new-ness that’s going to be born along with b:core, I can’t help but feel overwhelmed by looking back and celebrating all of the amazing twists and turns that came with the last two years of MADness, and all of the beautiful souls that have made it so worthwhile, and still do, every.damn.day.

So, while August can feel a little slow sometimes, we’re cranking things up over here, keeping the engines running, and preparing for the new.  I can’t wait to share some of the most exciting updates (including the new WEBSITE + b:core blog!!!!) coming this week, as we count down to the open. It’s going to be a seriously powerful kind of love coming out of the IX building downtown, and that’s the most certain thing I know.

Charleston Turned 1 + We’re all MAD

It’s hard to capture all the nuances of the last few weeks in just a few short posts (because lets be honest, time is a bit of a scarcity), but hopefully I can do a little justice to the amazingness that is our Charleston team, and last weeks celebration(s) to wrap up the first year of MADness in the Holy City.

Of course, I worked, and thankfully this time I was able to move my full work station off the counter and on to my brand new favorite desk that I miraculously found here on Overstock and loved it in person way more than I even liked it online, which never happens — believe me.fuel sweat grow: charleston work station and deskWhile it was a little bit of a chaotic week for me (work wise) to be away from my normal routine, I have to say it was definitely nice to have something to look forward to at the end of the day – switching up from my typically preferred morning sweat routine.  It could be the salt air that makes afternoon classes seem more energy-rich, or maybe it’s just the people, but I had the best time sweating next to everyone that rolled in and out of my group, with special props going out to my all-star ‘ride and die’ group for our #MAD100 celebration on Thursday.

If you follow us on Facebook you’ll know that we typically have at least two MADones hit 100 classes each week, a pretty impressive feat for those who have been with us for less than a year.  We view it as an honor — for US — to have such awesome and committed clients rocking it out in our intervals, and wanted to acknowledge that mutual respect, of course, in the form of an invite only private interval for those very MADones who’ve rocked 100 (plus some).

And for the record; this wasn’t just any run of the mill sweat – we made sure of that.  It is anaerobic month after all — and believe me, I haven’t met an easy day in it yet.

fuel sweat grow: MADcharleston MAD100 private intervalWe’re talking about our group of die hards — and while there are certainly some newer faces chomping at their heels — these are the founding faces of our community and we are so freaking happy to have them walk through the doors every day.  Now, I’m not going to spoil the fun surprise of how (absolutely) awesome the photos from the interval turned out, so you’ll have to stay tuned to our FB page to see them trickle in here and there until they’ve each had their moment in the sun.

Of course, we’ve also got our coaches.  Our awesome coaches, founding and novice, who have all added their own personal touch to how we do things, what we value, and most importantly — what’s coming next.

fuel sweat grow: MADcharleston team photo 2015

I think it pretty much goes without saying that our newbies are settling in quite nicely – in part because they’ve been pillars in this community since the beginning, but in part also because I’m pretty sure they were just born awesome, which certainly makes our jobs much easier.  But in case you had any doubts, here are a few of my favorite outtakes, which I’d conversely term as the ‘definite keepers.’

fuel sweat grow: MADcharleston team photos 2015

fuel sweat grow: MADcharleston team photos 2015

fuel sweat grow: MADcharleston coaches outtakes 2015

So, in a nutshell, last week was awesome, despite the fact that I spent the majority of my week days holed up for work in a pretty dark room.  It’s amazing what a little sunshine, a new (favorite) desk, and a couple parties can do to pull a girl out of a rainy day rut.

Thank you to everyone who has been a part of making the end of this first year so positive and strong, and to all those whose energy and commitment has already made the start of year 2 even better than we could have imagined.

I’ve still got plenty of updates on food in Charleston and some more gratitude for our extended community, but this was plenty for today.  In summary: work is bearable if your desk is cute enough, sunshine and parties cure all ills, and every damn one of the people that make up our community is MAD, and that’s exactly how it all should be.

Hey June, I can See You + b:core updates

Hey.  Profound, I know, but short and sweet is how I’m coping with all the things happening at the same time.  It’s just been a week since I rolled back in to Charlottesville and I’ve been trying to get everything set and ready before heading back to Charlotte this week.

Like every holiday weekend I’m not really sure where the time went, but I can tell you for sure that it’s not standing still, and in some ways, that’s something to celebrate.  Construction has also (finally) started for b:core, which is turning out to be better than I had imagined, and is lining up to mirror the vision that had long been living in my mind.

fuel sweat grow: b:core construction plans

I’m trying to squeeze in another 3-4 day stint in Cville before heading on Vacation (which is ‘conveniently’ out of Charlotte) so this whole month is pretty much wiped out, and each day feels crucial.  We’re past most of the logistics and planning for creating the space and business foundation, so now it’s ramping up into my favorite part — aesthetics and strategic planning.   The good news is that most of this direction can be given remotely (as we’ve finally mastered) but I’m a little bummed to be missing out on seeing the day to day progress first hand through this initial phase.

Over the past two years our MAD folks have become pretty familiar with the IX building — at least the sweetly tucked away location, and our extremely visible retail storefront.  b:core, while in the same building (and actually sharing a back wall with MAD) has a much different entrance, vibe, and overall comfort and serenity that so perfectly matches what we’re building. So, here’s a little tour in pre-build pictures.

[ this is the entrance hallway to the space; the actual entrance will be on the left hand side; and that sweet sunlight? that’s our little outdoor zen garden with exclusive entrance to/from our reception area.]

fuel sweat grow: b:core entrance

[ this is the inside – inside of the above wall; entrance on the right (and future barre studio to the far right), zen garden in the center right off of reception area; and that far, far left nook? that’s a small view of purvelo’s cycle studio]

fuel sweat grow: b:core space photos

[and this is the back side (the gluteus maximus, the guts, or the power source, if you will) of the whole enterprise — barre studio on the left, reception + core studio straight ahead, showers/bathrooms/changing rooms to the immediate right, and then the small sliver of purvelo, peeking through again.] 

fuel sweat grow: b:core methods studio space

Obviously these were pretty preliminary pictures, and I’m pumped to say that work has started and progress has been made on all fronts to take this shell and breathe life into it’s four (or I guess soon close to 20?) walls. I’ve got more (about a million) pictures that I’m saving for further down the road where I can see extremely tangible progress and share it with you via my ‘construction photo diary,’ but until then, these bones will have to do.

We’ve got a pretty sweet inspiration board locked down on Pinterest that I’ll share later, but our Brand DNA certainly gives us the warm and fuzzies, and mirrors the vibe of all our bells and whistles.

fuel sweat grow: b:core brand DNA

With so much happening and so many gears shifting constantly, it’s been tougher than ever to manage all things time, work, and life (but you can follow us, or me, on instagram anytime!).  We’re just about through the hardest parts and I could not be more ready for the next stretch of the build.  June not only brings more progress on the buildout, but it also brings two big celebrations at MADabolic Charleston (It’s our 1st Birthday!) and the impending vacation that you better believe I’m ready for this year.  Here’s to you June — I love you already.