Getting Toasty on Core Branding

There are just some days when it all happens; days when a bunch of things come together to feed the energy back into your work-worn soul.  And that was mostly what today was for me.

fuel sweat grow: b:core methods branding

We’ve definitely not been at a deficit of action over here, but it can be a lot sometimes, and balancing the workload of my full time job with these seemingly full time businesses can sometimes just run my energy a little lean.  It’s a strung out balance at times, but it’s worth it for days like these and the countless days that will benefit from this push in the future.

Last week’s excitement stemmed from the finalization of our basic branding and logo/icon.  It seems so trivial, but for me it’s the most soulful element of our foundation and it was so important to feel connected to it.  Now, here’s where I just goop over our favorite brand designer, Carrie from Pink Toast Ink — she’s seriously awesome.  She was behind the re-branding of MADabolic just prior to our opening in Charlottesville, and just totally captures the essence of what b:core is about.

fuel sweat grow: b:core branding

It’s more than just capturing the colors and a ‘cool’ logo that matches up with the ‘vibe’ we’re going for; it’s about really digging in and communicating out the warmth, the essence, and voice of the brand — and of us.

When Carrie and I first sat down I showed her my pinterest board, and sent her a (rather lengthy) list of descriptors and elements of the brand.  I needed to connect to it personally, to have it extend from my own personal brand in a way that is authentic to me and can translate back into being authentic for the brand and the community we have here.

In my opinion, she nailed it.  I’m so in love with the color scheme, how it ties into our design concepts, and even more so the potential that I see in it for the million things we have planned for the soul of this brand.

Screen Shot 2015-02-18 at 3.50.05 PM

Now that the identity, at the most core level, has been established, it’s finally time to settle in to the fun stuff.  Carrie’s continuing to make things even toastier over there in Pink Toast HQ, and it’s pretty much filling my heart up full.

Since this all happened last week, this week has been about finalizing some of our partnerships, strategic plans, and the final details necessary for the full blown announcement that we’re prepping for.

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