Getting Toasty on Core Branding

There are just some days when it all happens; days when a bunch of things come together to feed the energy back into your work-worn soul.  And that was mostly what today was for me.

fuel sweat grow: b:core methods branding

We’ve definitely not been at a deficit of action over here, but it can be a lot sometimes, and balancing the workload of my full time job with these seemingly full time businesses can sometimes just run my energy a little lean.  It’s a strung out balance at times, but it’s worth it for days like these and the countless days that will benefit from this push in the future.

Last week’s excitement stemmed from the finalization of our basic branding and logo/icon.  It seems so trivial, but for me it’s the most soulful element of our foundation and it was so important to feel connected to it.  Now, here’s where I just goop over our favorite brand designer, Carrie from Pink Toast Ink — she’s seriously awesome.  She was behind the re-branding of MADabolic just prior to our opening in Charlottesville, and just totally captures the essence of what b:core is about.

fuel sweat grow: b:core branding

It’s more than just capturing the colors and a ‘cool’ logo that matches up with the ‘vibe’ we’re going for; it’s about really digging in and communicating out the warmth, the essence, and voice of the brand — and of us.

When Carrie and I first sat down I showed her my pinterest board, and sent her a (rather lengthy) list of descriptors and elements of the brand.  I needed to connect to it personally, to have it extend from my own personal brand in a way that is authentic to me and can translate back into being authentic for the brand and the community we have here.

In my opinion, she nailed it.  I’m so in love with the color scheme, how it ties into our design concepts, and even more so the potential that I see in it for the million things we have planned for the soul of this brand.

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Now that the identity, at the most core level, has been established, it’s finally time to settle in to the fun stuff.  Carrie’s continuing to make things even toastier over there in Pink Toast HQ, and it’s pretty much filling my heart up full.

Since this all happened last week, this week has been about finalizing some of our partnerships, strategic plans, and the final details necessary for the full blown announcement that we’re prepping for.

MODpaleo + Paleo Parents: BOTH COMING TO CVILLE!

Over the last few months I’ve been all up in MODpaleo’s grill….pretty literally.  Aside from making sure they catered meals at my office in Charlotte (their home base), I’ve also been talking up their upcoming delivery option for our folks at MADabolic Cville (or really any friends in Charlottesville or Virginia).  So here’s the big announcement(s): THE WAIT IS FINALLY OVER!  Meal delivery is here and you can get some special love and treatment right here through this link (aka, the portal to paleo).

fuel sweat grow: modpaleo

I’m so excited about this, not only for my own life convenience (I too like to take days off from cooking), but also for the lives of all of my favorite MADville friends.

So, folks, go here and order up.  I promise that you’ll be happy that you did.  Efficiency finally meets convenience for a whole lot of clean, delicious eating without having to shop, cook, or clean.

So, while I have your attention and we’re all fueled up on the thought of clean fuel, paleo meals and being amazing, here’s announcement #2 – and it’s a big one.

Paleo Parents (bloggers, authors, and also…well, real live paleo-living parents) are bringing The Paleo View Book Signing Tour to Charlottesville, and we’re hosting the event at MADabolic Cville.

fuel sweat grow: Paleo Parents Book Tour

We’re pretty pumped to have them in Charlottesville (not to mention our own happy little piece of ‘ville), and hope that you will all come out to join us for this amazing night.  Come on out, buy their book, and get it signed right there by the authors — and then, hey, maybe we can all go up to Citizen’s Burger Bar (CBB) and grab a bite.  Why not dream big?

Grounding Out with Connections: Friends + Lyrical

The major hope of starting off the day with an intention is to take aim at a positive direction and focus on being present in the moment — not the one before, and not anticipating the one after.  Some days it works, and some days it doesn’t, but I have to believe that even the latter days are better off than they would have been if the first moment started off with hope and warmth.

fuel sweat grow: life

The last few days have been chaotic, for sure — I can’t seem to find a dull moment — but starting off with a little more intention, and winding down at the end – far from any part of the day really helped the struggles in the middle be quickly forgotten.

Of course there was wine, and amazing food — but they seemed pretty trivial in comparison to the great conversation with a good friend… though the combination of the three is, of course, unbeatable.  No matter what life brings, or where it inevitable goes I have always found that the greatest escapes from life seem to come in the forms of great friends, conversation, and when it’s a really amazing night, music.

fuel sweat grow: Ten Charlottesville Sushi

Dinner  at Ten was the prelude to an amazing Kate Voegele show at The Southern.  Kate is awesome.  I came across her music maybe 5 years ago completely by mistake (or good fortune?) and she quickly made her way onto my iPod’s top 25 most played.  She writes her songs, which I love, and they all tell stories that connect and inspire .  Each album, for me, has a different associated time period, life stage, and perspective on growth that is immediately triggered and brings the memories to life whenever I hear one of the songs.  I love that.  The good memories, and the bad; the bittersweet and the empowering.  I love them all.

IMG_8970This was the first stop on Kate’s tour, debuting her new EP (that you absolutely need to go buy here).  I actually met her a few years back (in what feels like my former life) at a LXM Pro game in Philly, and I can attest to her being pretty awesome.  I say that, somewhat, because in the 5 short minutes I talked to her (after a year of knowing her music) I decided it was true, but largely also because she married a fellow Wahoo (Cavaliers, respect) and I happen to know him to be legit.

Kate’s husband Brett is one of the founders of Lacrosse the Nations, and you can find him, just like Kate, traveling all around the world, basically promoting human connection.  Both of their lives, and talents, are focused on finding meaning in the stories of people they may not know, or have any real reason to know; they take time to relate (through song, sport, or simple existence) and give back to the world through all the heart and soul they put into their work.  Fundamentally, and for what I believe to be good reason, I feel like that deserves the sort of immediate respect that isn’t usually granted to strangers you’ve only knows for 5 minutes.  On Wednesday night I went to experience that connection in person, and for myself; I stood with great friends, in my favorite town and this current life that sometimes feels so distant from the past, finding connection with the stories of this essential stranger.

I went to bed full on the re-connection to my past selves, not for the sake of dwelling, but more to connect to their impact on the present, and that feels like a pretty important thing these days.  Remembering the past, only to find more value and purpose in the present — I can dig that.

I don’t know exactly what tomorrow is going to look like (though my planner does have some pretty positive insight), but today, where I stand right now — that’s what matters — and from this vantage point, it’s a pretty great place to be.

MODpaleo: Clean, Convenient Fuel

Remember earlier this summer when our friends from MODpaleo came out to our Grand Opening Party at MAD Charleston for a little ‘MEAT & GREET’ to let our clients taste test their delicious paleo meals? Well, we’re actually their pick up location in Mt. Pleasant, which is awesome, and since July I’ve been pumping hard (from my social media perch) to make sure that their food is in ALL of my favorite places.

fuel sweat grow: modpaleo

In addition to putting a hard push on them to bring their clean eats to Charlottesville, I somehow managed to score them as a breakfast vendor in my office in Charlotte so I’ve got some amazing healthy options when I’m there.  It’s all about convenience and quality in our industry, and when the right options are there it’s not hard to make good choices and maintain positive momentum knowing that you’ve been fueling your body to sustain an active lifestyle.  Day 8 of #23to30: quality of life comes from the quality of your surroundings -know what you need and what makes you feel whole and surround yourself with it.

Two weeks ago when I was working in Charlotte you better believe that I was in the office early on Wednesday morning to get my breakfast on with MODpaleo in our super pantry, and it was killer.  [Egg baked in a sweet potato, herbed chicken patty with fresh pesto on top.]

fuel sweat grow: MODpaleo Breakfast

This meal sold out completely by 8am, and not only tasted amazing, it kept me full well past lunch time.  In a job and world where I rarely have a down moment or a regularly scheduled anything, having MODpaleo at the office was an absolute life saver.  So, naturally, this breakfast just re-lit my hard march to get their pre-packaged meals to Charlottesville so I can spend a few less days doing meal prep and planning and just let them do it for me.  And then low and behold, I saw this on instagram:

fuel sweat grow: MODpaleo Virginia

You better believe this made my day.  Happy, clean, fresh fuel made for convenience and overall goodness – I’m in.  For everyone who has been nagging asking frequently for made to order clean meals….well here’s your best shot.  Check out their website and the weekly menu posted and get your orders in — they even have veggie options people.

Amber + Carter, sounds like it’s time to get your Cville on and get this full-blown show rolling.  We’re ready for you in MADville.  Next goal: shipping meals to me on all my trips.  Just saying…

 

Generosity + Compassion: Creating Impact out of Gratitude

I spend a lot of time focusing in on gratitude; on being thankful for the people, opportunities, and quality of my life – and I should – I’m very fortunate.  However, one thing that can be arguably more important than showing gratitude, is giving to others. Generosity and compassion, the cousins of gratitude, they generate action that speaks louder than any words and have the power to, and have a universally positive impact.  Day 6 of #23to30: generosity pays back ten fold so you can give more – make it part of your growth strategy.

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Sometimes the effort is small; smiling at strangers, holding doors, tipping your barista, walking the dogs at the SPCA in your free time, skipping one mocha a month to donate the few (but impactful) dollars to a great cause.  Show love, receive love, spread love.  It’s easier than it seems, and it doesn’t have to cost a thing.  Other times, the effort is larger; helping a friend in need, mentoring a child (or several), donating to a cause you believe in, giving your time and energy to bring some light to your community (or any community) during a difficult time.  Even the large efforts typically don’t cost anything – and even when they do, the return is greater than you can imagine.

Over the last month our sweet Charlottesville town has been turned upside down, again.  Over the last few years we’ve been slightly unsettled, aware of a lingering dark cloud that could not be explained.  The unknown can often be the biggest threat to security, and it certainly felt that way in our tight community, in this happiest city in the United States.  Despite the darkness, it’s been amazing to see the unity and light that has come from neighbors near and far, the UVa community, and our incredible network of small business owners and clients.  We all feel an ownership and responsibility to protect our sweet home, and that has been so apparent.

During the breaking news in the search for Hannah I followed much of the news from our local NBC29 and Merch Colony, who both provided excellent up to the minute updates.  It was through a comments thread on Merch Colony’s Facebook page that the idea was born to do something (separate to the gallant search efforts this community has participated in), something to bring strength, positive change, and solidarity back into the mix.  At this point, the rest is history, and this event was born out of the generosity of the event sponsors: Sam Spillman from Balanced Chiropractic, Gordon Emery from Charlottesville Brazilian Jiu-Jitsu, the IX building, and our team at MADabolic Cville.

So here it is my friends, a day of FREE self-defense workshops, open to anyone in the community; anyone who has felt the darkness or been the light here in our beautiful town; anyone who wants to empower themselves or others; just anyone. So join us — all you need to do is sign up here (create an account – takes 30 seconds- and find Saturday October 18th on the schedule to reserve your spot).  We will add more times as needed.  We will be taking donations (mainly items) to benefit the Sexual Assault Resource Agency (S.A.R.A) here in Charlottesville, which is in need of many basic necessities and personal hygiene items for those they help.

Fuel sweat grow: self-defense at IX MADabolic Cville

And as if that wasn’t enough excitement for a little Saturday in October, join us at the United Way (Thomas Jefferson Area) Impact Bash on Saturday night at the Jefferson City Center for a night of guaranteed fun, community, and generous impact right here in Charlottesville.  So much to be grateful for, and even more to be generous with – please join us.

Wine, Apples, Brunch + More: #23to30 Days 4 & 5

This weekend brought Day 4&5 of my #23to30 chronicles, and marked a solid October weekend of both amazing friends and the first convincingly crisp fall air.

Day 4 landed on Saturday, and it kicked off with an abrupt wake up call that was the second to last day of cardio week intervals at MAD Cville. Saturdays, when I’m in Charlottesville, typically always involve taking and teaching the interval, and this week was no different.  While there are some moments when I first wake up that I reconsider this scheduling decision, I have to say it’s by far my favorite day of the week with our community, packing classes with clients from all week-day time slots, always adding a fresh dynamic to the morning.

After class, the second week of patronizing Brazo’s Tacos, the new pop-up taco spot in IX (In the Al Dente space) brought both fuel and happiness into my life, perfectly timed right before what turned into a marathon day of errands and chores.

Thankfully the day ended with some much needed wine with a few of my favorite people, a finale that inspired this #23to30 philosophy for the day:

fuel sweat grow: #23to30 Day 4

All of these things are absolutely true, and just further support the notion that wine = happiness, and since happiness is the basic goal, wine is the foundation for life and prosperity.

Today, Sunday, brings day 5 of the chronicles, and if it’s possible, was end to end one of the best Sunday’s in a long while.  Wake up, grind out a durability interval at MAD, finally have coffee, eat an amazing brunch at the Guptas (the patron saints of Cherry Hill) and then go apple picking with some of the MAD folks? Yes please.

[grain free paleo pumpkin waffles, egg + asparagus fritata, bacon, coffee....brunch perfection]
[grain free paleo pumpkin waffles, egg + asparagus fritata, bacon, coffee….brunch perfection]
Apple Picking at Carter Mountain Orchard with the MAD crew
Apple Picking at Carter Mountain Orchard with the MAD crew

I’ll have to circle back on the specifics of the day because there are many moments worth sharing, but the main focus was enjoying moments with friends; the beauty that we’re lucky to have in our backyards, and all of the subtle thrills of Charlottesville life.   I could write about this all day, and as much as I want to, I also want to keep to the point —  and that is that sometimes it’s important to just take a break for the people and things that are right in front of you — the ones that give content to your life, everyday.

fuel sweat grow: get excited

 

There’s so much to be so grateful for, and positively overwhelmed with, so take a time to make room and celebrate all of the little things that make up your big happy life.  They add up, and more importantly, so do the relationships, making the difference between simply having a life to having an amazing quality of life….and that deserves a little enthusiasm.