A Celebration of MADness: Charleston Style

Hello, Charleston.  Yep, that’s right, we’re back again, and all in the name of MADness.  We opened the doors to MADabolic Charleston (Mt. Pleasant) in the beginning of June, and this weekend we celebrated the coaches, community, and the complete disbelief that it’s only been 7 weeks.

After an epic Thursday and Friday nights (which I’ll recap later this week) we kicked off the Grand Opening celebration on Saturday with some morning interval action (it.was.brutal.) followed by FREE samples from our friends at modpaleo.

fuel sweat grow: MADcharleston

fuel sweat grow: MADcharleston

I met Amber and Carter, the creators/owners of Modpaleo, a few years ago – just prior to their meal plan launch- when I started to drop into their morning bootcamp in Charlotte for lululemon.   Like anyone who has pushed hard to eat clean,  they recognized the lack of convenient or easy meal options for those days or weeks when you just don’t have the time to spend hours doing prep work.  Thus modpaleo  was born providing amazing chef prepared paleo meals to their pick up locations (in select cities…).

We are now one of their pick up locations in Charleston, and the only one in Mt. Pleasant, so check them out and place an order! The food is amazing, and the convenience seriously can’t be beat.

fuel sweat grow: modpaleo

fuel sweat grow: modpaleo

[coconut curry beef – roasted cauliflower – apricot glazed chicken – YUM ]

fuel sweat grow: modpaleo

After two packed morning classes, and two additional preview classes for new clients, there was just enough time to take a 30 minute nap in between setting up and getting ready to go.

I don’t have all the pictures back from our photographer to really do the whole event justice, but I have to give a huge shout out to the guys from Charleston Choo who catered the event and did an amazing job.  I absolutely loved all the food, and they went beyond what I was even envisioning with the house made dressings and original recipes to fit our locally-sourced and more farm-to-table requests.

Our friends from King of Pops were also there to round out the catering with their sweet treats and signature pops.

fuel sweat grow: MADcharleston grand opening party

The party was awesome, and a great celebration of our community.  And let’s not forget our awesome founding team of coaches, all of whom made this community (and stream of photos) as ridiculous and fun as it is strong.

fuel sweat grow: MADcharleston coaches

fuel sweat grow: MADcharleston coaches

fuel sweat grow: MADcharleston coaches

There’s really nothing as good as a Saturday night well spent with a group of great people.  Thanks Charleston for another awesome weekend.

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Hello Charleston, Lets Get MAD

Where to begin? I think it was Alice in Wonderland that taught us all that it’s usually best to begin at the beginning, so, I will.

I spent the first half of the week in Charlotte tying up every loose end I could think of, preparing to head down to Charleston by Wednesday.  I had my mobile workstation in tow, and with the help of the coffee/smoothie bar at Whole Foods, I powered through everything on my list (I hope).

fuel sweat grow: working morning

By the time Thursday afternoon rolled around and I was officially on PTO, I was so very ready to shut down my mobile work station and take in our new home of the MADness — and the girl was there, awaiting my arrival.

fuel sweat grow: MADcharleston welcome entrance

We have been pretty delayed in our buildout which has (and always has) led to some anxiety and discontent in the ranks, but we started to get back on track Thursday and can hopefully set our preview week (FREE class) schedule in the next couple of days.  The bright side of the extra time is that we’ve had full availability to spend more time with our trainers to fine tune their coaching, our methods, and the operational procedures that we’ve developed over time in Charlottesville that can luckily kick off day 1 at this location.

fuel sweat grow: trainer training

The past 6 days have been constant work, development, learning, and thankfully, training for this whole group.  We don’t hire ‘trainers,’ or ‘fitness professionals,’ because we’re not just a gym with exercise classes (and because both terms are so generic and overused that they’re virtually meaningless at this point).  We’re a training facility, with a focus on training the everyday athlete.   Our target market ranges from the recreational sweater to the elite level athlete, and everyone in between. And as such, we require coaches – real, knowledgable, credible, fit and inspiring coaches – and that requires not only finding the right people, but providing perpetual training, development, and opportunities for them to better reflect and embody the product and lifestyle that we believe in.

I shot the below photo during one of our board talk/interval training segments, and just can’t get past the symbolic nature of the lighting.  This team, and this facility is still living in the shadows: of the hype, of the branding, and of all the unknown that exists outside of these four walls and these 6 coaches.

fuel sweat grow: trainers

In the next two weeks the doors are going to open, the classes will begin, and all the bodies that walk in the doors will be experiencing the product (obviously) but more importantly they will experience the community, the structure, and overall energy feed that we aim to deliver.

We’ve been so spoiled with our staff in Charlottesville that it’s unreal.  We have the best coaches we could have hoped for, and they make us better every single day.  They are the energy that our clients’ experiences and that our overall success is derived from.  The staff in Charleston is going to be amazing, and they are ready, but still don’t know what they don’t know — and that’s the most exciting part.  The next month is going to be crazy fast, and before we know it we’ll all be standing at the Grand Opening party with our brand new community, and a full month of new learnings, and a wide open road ahead.  I remember the beginning so vividly in Charlottesville that it’s completely insane to me that it’s almost been a year.

Which brings me to the much needed, never-long-enough, and just plain delightful non-work portion of this ‘vacation.’

fuel sweat grow: Charleston pool time

I’ll touch back more fully on this later, but we’re staying at the Wild Dunes Resort (I know, cry for me), just for a few days to break up the trip, and it is exactly what I needed.  Sun, beach, pool, and drinks – it was definitely not a bad way to start the weekend.

This morning was another training morning up at the space with a couple hours of coaching discussion and demoing, followed by the same interval that was being done in the other (open) locations this morning…just so no one felt left out.   While it was definitely more of a day of work than a day of rest, it was awesome to sweat with the group and detox from all of the absolutely killer food (+ wine) i’ve been consuming since I got here.  Restaurant reviews are a must, and will definitely not disappoint, since I’m pretty sure I’ve been eating better than anyone on the planet the last few days.

If we weren’t missing our Charlottesville group so much, we might never leave.  But, we are, and I can’t WAIT for the MADrave coming up on June 7th at our Charlottesville space in the IX building, so if you haven’t signed up already, get on it.  I’ll be there, glowing brighter than the sun.