February is for All the Things

So far 2016 has been a little bit of everything.  It’s been stressful and exciting, chaotic and simple, passionately driven and at times, completely draining. So basically, it’s just another January trying to get all the things done, working towards a better blend of work, life, businesses, and well, wine.

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The Whole Damn Thing happened, and it happened pretty well again this year, up until the great snow storm of 2016 which made clean eating a very manageable reality (thanks to the in-house imprisonment) but pretty much guaranteed that 90% of our community would be reaching for some non-water beverage to help cope with the confinement.  And also, because, well, happiness.

This year, the beauty of the Whole Damn Thing was that it wasn’t just MADabolic Cville, and it wasn’t just 28toLife or Paleo.  It was about the embraced effort to eat clean, local, healthful, and body fueling meals that would promote strength and health in anyone, whether you eat meat or you’re a vegan-veggie-tarian.  We’ve long been fans of the Dar Salad (paleo/28tolife) at Citizen Burger Bar, for obvious reasons, but this year, we had our amazing friends and favorite neighboring food source join in to create a menu that our clients could not only love, but could also EAT.  Brazo’s Tacos released a paleo menu that essentially kept me, and many other people (as a result) alive for the duration of the month, and continues to be my lifeblood as when I find myself bound to the building several days a week.  Also, online ordering — it will change you forever.  You’re welcome.

In addition to the food efforts, we experienced the inevitable, yet fully embraced post-holiday influx of clients old and new, both at MAD and b:core, inducing wait list stress, scheduling trickery, and most importantly, a whole hell of a lot of excitement and energy in each class to kick off a brand new year.  With new interval and coaching developments at MADabolic (including what feels like the most innovative and freaking challenging intervals to date) and the launch of our cardio barre and core CARDIO class schedules at b:core that have us sweating our asses off every day, it’s hard to think that there could have been more on the docket for the month, but alas, it was also time to launch the sweatIX pricing, and so we did.

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Other highlights of the month include (but are not limited to):

  1. I was able to start using my Simplified Planner, and somehow, having each hour of the day filled out + up magically became appealing ‘structure’ rather than pseudo-organized chaos (although that’s already wearing off to a degree).
  2. We had an amazingly badass and physically/emotionally inspiring photo shoot of the sweatIX team with Andrea Hubbell that was nothing short of amazing and will continue to be coveted.
  3. The Mayor of MADville (Dar) turned 50, and no one wanted to believe it.
  4. Bug turned 4, and I cried.
  5. We had a delicious (and clean) happy hour at The Juice Laundry, and in addition to my obsession with the ‘Rinse and Refresh’ and ‘Cold Brew Latte,’ I finally had the vegan chili w/cashew cream, and some new Chicory Cold Brew coffee from the local Blue Prairie brands.
  6. Most importantly, we survived.  From the snow to juggling everything, January was unbelievably stressful this year with too little bandwidth and too much to-do, so getting through it is something to be celebrated with full abandon, and a deep exhale.

I’m still pending on really dedicating time to digging into my goals, development, and really any balance for myself, but I did book my first (adult) impulsive vacation, so right now, I’m just going to appreciate the fact that I’ve made it through the start of the year, and in many aspects am already beginning to feel like I’m getting my bearings, slowly.

Here’s to an amazing new year, built upon the foundation of chaos, experience, and all the good, the bad, and the strength, that has evolved up to this point.

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Getting Toasty on Core Branding

There are just some days when it all happens; days when a bunch of things come together to feed the energy back into your work-worn soul.  And that was mostly what today was for me.

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We’ve definitely not been at a deficit of action over here, but it can be a lot sometimes, and balancing the workload of my full time job with these seemingly full time businesses can sometimes just run my energy a little lean.  It’s a strung out balance at times, but it’s worth it for days like these and the countless days that will benefit from this push in the future.

Last week’s excitement stemmed from the finalization of our basic branding and logo/icon.  It seems so trivial, but for me it’s the most soulful element of our foundation and it was so important to feel connected to it.  Now, here’s where I just goop over our favorite brand designer, Carrie from Pink Toast Ink — she’s seriously awesome.  She was behind the re-branding of MADabolic just prior to our opening in Charlottesville, and just totally captures the essence of what b:core is about.

fuel sweat grow: b:core branding

It’s more than just capturing the colors and a ‘cool’ logo that matches up with the ‘vibe’ we’re going for; it’s about really digging in and communicating out the warmth, the essence, and voice of the brand — and of us.

When Carrie and I first sat down I showed her my pinterest board, and sent her a (rather lengthy) list of descriptors and elements of the brand.  I needed to connect to it personally, to have it extend from my own personal brand in a way that is authentic to me and can translate back into being authentic for the brand and the community we have here.

In my opinion, she nailed it.  I’m so in love with the color scheme, how it ties into our design concepts, and even more so the potential that I see in it for the million things we have planned for the soul of this brand.

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Now that the identity, at the most core level, has been established, it’s finally time to settle in to the fun stuff.  Carrie’s continuing to make things even toastier over there in Pink Toast HQ, and it’s pretty much filling my heart up full.

Since this all happened last week, this week has been about finalizing some of our partnerships, strategic plans, and the final details necessary for the full blown announcement that we’re prepping for.