Hello World; Here’s What’s Next

When I started my very first blog the short, yet profound, phrase ‘Hello World’ was sitting in the first draft post.  It sat, perfectly simple, in the wordpress template as if it were helping to push me along into the future, a little more open and a little less anxiously than would typically mark the beginning of the unknown.  Granted, I think everyone who started a blog had the same stock welcome note waiting for them on their first post, but in that moment the welcome felt very personal and very real.

I’ve been thinking a lot this week about new beginnings – about the difficulties of wrapping up the past and stepping into the instability of the future – no matter how bright it might look.

If you’re standing at the edge of something new, no matter how much certainty you carry in the decision, you’re bound to feel vulnerable.  New jobs, new relationships, new businesses — and even just new routines.  It’s far too frequent that people tell me that they’d love to try out MAD, or they are really excited about b:core but they are afraid they wouldn’t be good at it, aren’t fit enough, or will try it ‘next month’ (when, clearly, all the rest of the world will have aligned around them to make the adjustments to their current schedule seamless and powerful).  Obviously I’m joking a bit there because I’ve never known any phase of my life, or even any day really, to perfectly align in a way that makes my goals easy (can goals be easy?).  If I learned anything during my tenure at lululemon and the hundred some goal setting sessions I conducted, it’s that if you’re not really reaching for a big goal– and maybe reaching, finding a step stool or ladder, and creating a pulley system to get to that top point — you’re not aiming high enough.  And if it scares the pants off of you? Great.  You’ll thank yourself later.  In short, you’ll have to create your own perfect alignment, your own power, and your own conviction to go after that next goal.

fuel sweat grow: b:core

Today as I sit here, amidst quite a bit of the anticipated ‘new’ and a list of far too many to-do’s, I’m embracing it all.  I have endless opportunities, a handful of things that are all building quickly, and powerfully, to lead to wherever it is I’m going to end up — but I can’t complain.  The good far outweighs the bad, the creative outweighs the mundane, and the strengths outweigh the weaknesses.  We are finally on the brink of being exactly where we anted to be with ALL the businesses, and it’s time to appreciate their energy, success, and communities – in a big way.

Today we announced another exciting piece of our b:core lineup – b:elite.  The b:elite program is geared towards developing high school and college athletes looking to build, or enhance, strength and endurance fundamentals through personalized and focused skills development and conditioning.

fuel sweat grow: b:elite programming

This training and programming is expertly developed, implemented, and paired to bring a well rounded and effective curriculum to the athletes it serves.  Stay tuned for more detailed information about the coaches programming, and partnership (yep, b:core and MAD will be teaming up to make sure these athletes are getting the benefit of the well rounded training regimen and lifestyle we promote through our barre, core, and interval programming. Questions? email belite[at]bcoremethods.com for more information or to sign up.

This summer is already off to a full and amazing start, and it’s just the beginning of May — not too shabby.  Between our MAD locations in Charlottesville and Charleston, b:core coming also to Charlottesville, and a few other things up our sleeves, there’s never a dull moment, but there are a lot of exciting moments filled with amazing friends, exciting new partnerships, and of course…..fitness + food.

Hello (again) World; I’m back and it’s time to embrace all the positive that comes with change, and walk eyes wide open into the next chapter.  Things will never be the same, but sometimes can mean a lot of beautiful things.

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b:core – THE Announcement

So here it is: the announcement you’ve been waiting for…or really the one we have been itching to get out for a long time.  b: is for barre, but core is for….Lagree.

We’ve been following this method for a while now, both at it’s foundational level through creator Sebastien Lagree, and also through some of the current top-trending brands that deliver the method globally (try: solidcore, core40, SLT, and over 100 others).  If you’re dialed in to the fitness scene even just a little bit, you’ve heard of it — and if you really have your finger on that pulse, you’ve probably gone out of your way to sweat your face off in a class somewhere, just like we did.

Want to learn a little more? Check out some of these articles from well+good that can give you a little bit more info on some of their top Lagree studios and why they love to sweat at them.  Our studio will have our local b:core branding and a strong athletic vibe, so you can expect some intense sweating to perfectly compliment everything else that you do — at least that’s what my plan is.

When I left Charlottesville after college and began my fitness career outside of college athletics (in tandem with my business career) I viewed the combination as part of my ‘real world’ immersion.  It began as a way to create balance in my new grown up life, and quickly started to set the foundation for my lifestyle.  I travelled often, always finding the ‘best’ place to sweat wherever I was, and was lucky to live in both Philadelphia and Charlotte where fitness is both a focus and something that is done exceptionally well.  I learned the importance of investing in my health, and tapped into my passion for not only teaching, but also building community with that same lifestyle focus.  Part of that path was  pushing myself physically to try everything while continuously learning and evolving beyond passion to establish that solid base for what I believed in and why.  That part of course has continued to evolve, and will hopefully only get stronger.

fuel sweat grow: lagree fitness b:core

The other side of that path was the one leading me back to Charlottesville.  I wanted to live here, that was without question, but I wasn’t willing to give up the fitness and health aspect of my lifestyle to make that happen.  So, of course, the only real logical course of action was to build what I wanted in Charlottesville, and that’s the root of this all.  Basically, what we have now is my ideal world, paired with Dar’s own dimensions and passions, and a community that is transforming before our very eyes.  I think I can also speak for Dar here when I say that we could not be more excited to finally have what we believe are the top foundational, innovative, and expertly designed methods out there all perfectly packaged to compliment each other — and we promise, we’ll never be complacent.

We’ve still got a lot more brewing over here, but now that this cat’s out of the bag, it will all make much more sense.  Charlottesville I hope you’re ready, because things are about to get pretty intense….in a good way.

Getting Toasty on Core Branding

There are just some days when it all happens; days when a bunch of things come together to feed the energy back into your work-worn soul.  And that was mostly what today was for me.

fuel sweat grow: b:core methods branding

We’ve definitely not been at a deficit of action over here, but it can be a lot sometimes, and balancing the workload of my full time job with these seemingly full time businesses can sometimes just run my energy a little lean.  It’s a strung out balance at times, but it’s worth it for days like these and the countless days that will benefit from this push in the future.

Last week’s excitement stemmed from the finalization of our basic branding and logo/icon.  It seems so trivial, but for me it’s the most soulful element of our foundation and it was so important to feel connected to it.  Now, here’s where I just goop over our favorite brand designer, Carrie from Pink Toast Ink — she’s seriously awesome.  She was behind the re-branding of MADabolic just prior to our opening in Charlottesville, and just totally captures the essence of what b:core is about.

fuel sweat grow: b:core branding

It’s more than just capturing the colors and a ‘cool’ logo that matches up with the ‘vibe’ we’re going for; it’s about really digging in and communicating out the warmth, the essence, and voice of the brand — and of us.

When Carrie and I first sat down I showed her my pinterest board, and sent her a (rather lengthy) list of descriptors and elements of the brand.  I needed to connect to it personally, to have it extend from my own personal brand in a way that is authentic to me and can translate back into being authentic for the brand and the community we have here.

In my opinion, she nailed it.  I’m so in love with the color scheme, how it ties into our design concepts, and even more so the potential that I see in it for the million things we have planned for the soul of this brand.

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Now that the identity, at the most core level, has been established, it’s finally time to settle in to the fun stuff.  Carrie’s continuing to make things even toastier over there in Pink Toast HQ, and it’s pretty much filling my heart up full.

Since this all happened last week, this week has been about finalizing some of our partnerships, strategic plans, and the final details necessary for the full blown announcement that we’re prepping for.

We Got Stoned Last Week [a resurrected life recap]

So, I love writing.  Even when I’m not in a place to post I’ll frequently spew out a draft and either save it or delete it – it’s cathartic for me.  And then sometimes, I write full posts and completely forget that it ever happened — like I did with the below post that I apparently wrote last week.  I wrote it last Wednesday right after the ER trauma, and right before our training for b:core, and while part of me thought maybe I should hit delete and leave it in the past….I’m going to honor the dear diary moment that it was since it leads directly into my upcoming recap of training, the methodology, and what I’m now referring to as the wonder team because they’re all so freaking amazing.

So here it is….

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Seriously, but not seriously, we got stoned this week — kidney stoned (or Dar did)– and it was not cool.  It was not cool because it’s never cool to get severe pain in your kidneys, or to throw up your whole life in front of your dog, or to have to take a not-so-joy ride in an ambulance because you can’t walk or move.  Those things are mostly not cool for the person going through the actual ‘pain’ process, but it’s also not cool to be the person calling 911, exhausted enough to start wondering if their questions about ebola might actually be relevant to the situation (has Dar been in close contact with animal blood from West Africa recently? I don’t know! Maybe?); or did it just sound too appealing to have a root cause for why the person keeled over next to you seems to believe there is an alien trying to escape their abdomen.  I mean, I guess there are just some things we will never know?

Regardless, Monday night through most of Tuesday is a complete blur, and all of the front loading of work that I had planned kind of evaporated while coping mechanisms took over.  If there was one serious positive about the whole thing it was definitely the reiteration of something that was already pretty understood – we’ve got the best community ever, and our friends are unbelievably awesome.

From quickly picking up classes at MAD to delivering dinner two nights in a row (ehem, Anita) and to the constant check in’s to make sure everything was going smoothly, there was never a lonely moment, and for that I thank you.  I may currently look like a homeless insomniac, but I am chock full of gratitude for all of the sweet people that we are lucky to know.

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Today was the first full day back in life and I’m pretty sure while my body completed some overtime (I had actually worked from 2pm-11pm yesterday to make up for my life evaporation), my brain was still on break for the first couple hours of the day.  I finally started to feel less foggy by 10am, and that is exactly when the flood gates all opened.  One million emails? check.  Three somewhat illogical fire drills? mmhmm.  And of course, there was the anxious yet exciting status reports on the next business to join the family, so I was back on all-cylindars digging out.

Tomorrow is going to be epic, and the first of several PTO days that could not be more well spent.  It’s foundation building time, and I could not be more excited about completing that stage.  I’ve got so many updates, so much crazy news, and of course some already stored content to publish when I have the green light to share the final pieces of what feels like an incomplete puzzle at the moment.  All in due time I suppose — but patience never was a virtue of mine.

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So, there you have it.  The exhale of some stress, and the inhale of a new experience that has proven to be far better than anything I could have hoped for.  We’re still concealing three big surprises with b:core, but at least the barre piece is out there and our teachers are able to fully realize their own passions, dynamic personal brands, and so much more.

fuel sweat grow: barre training b:core

This is just the beginning, and that’s what makes it so much more fun to get up every day and hop right on the grind.